Kouichi Store’s Package

Founded in 1852, KOUICHI STORE has always pursued tradition and innovation. This is evident in the design of its logo and packaging.

The design is sprinkled with the esprit of a kimono shop, with swirling patterns that resemble kimono collars, obi, and rolled kimono fabrics.

The name of the store includes both Chinese characters and alphabet characters, giving it a traditional yet modern look.